Wow, These Insane-Looking Doughnuts Are Also Delicious

Wow, These Insane-Looking Doughnuts Are Also Delicious

Wow, These Insane-Looking Doughnuts Are Also Delicious

fullscreen It’s not surprising that Sugar Factory’s new “Artisanal Donuts and Coffee Bar” on the Upper West Side would sell over-the-top, aggressively-photo-friendly pastries. After all, this is a restaurant chain that spends far more energy bragging about the “iconic superstars” like Kendall Jenner being spotted with their “sparkly lollipops,” and making claims to being “the most Instagrammed restaurant in the world,” than it does discussing any actual food you might eat here.