Times Square
Famed eatery and celebrity hotspot, Sugar Factory American Brasserie, is excited to introduce its New York City expansion with its new Times Square location. “Times Square is a legendary entertainment hub and a perfect fit for our exciting restaurant filled with glitz and glamour,” shares Sugar Factory Owner, Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Times Square will offer guests of all ages a highly memorable experience from the minute they walk in, to the minute they leave.” The two-floor venue will be centrally located on New York City’s iconic Times Square and will feature a grab and go café on the first floor with an elaborate three-dimensional floral ceiling, a marble rosé and milkshake bar, coffees, pastries, gelatos and more. The café flows into Sugar Factory’s iconic candy retail store, where guests will experience the signature floor-to-ceiling candy wall that features hundreds of sweets to choose from. From the café and retail store, guests can head upstairs to the 4,000-square-foot, 100-seat main dining area and 20-seat bar featuring elaborate trims and chic moldings contrasted with natural elements such as trees, greenery-covered chandeliers, all accentuated by soft, dim soft lighting.
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"A three-dimensional floral ceiling"
A three-dimensional floral ceiling floats over the marble rosé and milkshake bar, then the candy wall takes the rest of the ground floor.
"a hundred seats sit under greenery-covered chandeliers"
Upstairs, four thousand square feet and a hundred seats sit under greenery-covered chandeliers, trees in the room, moldings catching the dim light.
"Eighth Avenue does the volume outside"
Eighth Avenue does the volume outside. Inside, a 20-seat bar, gelato at the café, and a chocolate-covered milkshake keep the table from rushing back to the lights.
"Times Square’s Sugar Factory stacks the sweet course over the street"
Times Square’s Sugar Factory stacks the sweet course over the street: pastries and coffee below, a monster burger and a crepe above, and a King Kong Sundae if the party came to be seen.
